Leadership Conference on Civil and Human Rights
Produced solely using user-generated content published organically to social media by voters during the months and hours leading up to the 2020 Presidential Election, LCCHR and Storyful teamed up on a national call to action to overcome discriminatory barriers to voting and raise social awareness to the issue.
They Tried to Suppress Me highlights stories of resistance and resilience.
Head of Production & Scripting
Editing credit to Shauna Maguire
Cheerios - Good Goes Round (UGC)
To extend Cheerios’ 'Good Goes Round' popular TV spot across social, Storyful reimagined the ad with user-generated content to elevate the idea that Cheerios are an earth grown source of positive energy that set good things in motion - when you eat good food, you feel good, you do good things, and it all comes back round in a virtuous circle.
The UGC activation included a 24-hour YouTube masthead takeover and a series of supporting social videos. In just nine days we generated over 2 million views!
Creative Production Manager
Editing credit to Ryan Robin
Bulmers Irish Cider - 100% Irish
To promote Bulmers Irish Cider’s exclusive pouring and marketing rights at Ireland’s summer music festivals, the spot encouraged festivalgoers to think ‘100% Irish’. The campaign was part one of a four-segment partnership with Storyful.
Creative Production Manager
Editing credit to Ciaran Meister
Aer Lingus
Award: 2019 Digital Media Awards
Gold Winner - Best Collaborative Campaign
In 2016, Aer Lingus partnered with Storyful to produce branded content to drive seat sales across the airline’s domestic and transatlantic routes. Now into the partnership’s fourth year, I have overseen the production of over 150 ads for distribution across multiple platforms and markets. In 2019, I led the expansion of the partnership to the US market.
Head of Production
Editing credit to Ciaran Meister and Shauna Maguire
Dublin Tech Summit
That’s Cindy Gallop speaking at DTS! I joined a team of nine event professionals to light up the stage and bring together more than a dozen of the best creative, tech and business leaders of our time. I was solely responsible for the event’s documentation and live broadcast on Ireland’s national RTÉ TV station and Facebook Live. I also oversaw a field camera crew and photographer to ensure content was captured across the event’s four unique stages.
Digital Event Producer
Macy’s
During my time at D S Simon Media, I worked as a producer helping brands, including Macy’s create branded content and secure exposure for their B2C and B2B campaigns. From the Macy’s Fashion Front Row red carpet to the world-renowned Thanksgiving Day Parade, I produced Macy’s b-roll packages for newsrooms across America.
Producer
FIRST Robotics Competition
Managing freelance videographers and editors, I worked in tandem with FIRST’s marketing team to capture the 4-day championship event and produce branded content for social distribution. Working with FIRST’s agency, influencers, and the robotic community, I conducted in-depth interviews, filmed highlights and provided creative direction for the brand’s daily series of content highlighting the competition.
Field Producer and Director
Military Appreciation Day: Penn State
Award: 2015 Bronze Telly, Motivational category
As a tribute to current volunteers and supporters of the Military Appreciation Day activities at The Pennsylvania State University, I produced this video to garner interest and gain sponsorships from new supporters. The video premiered live during Penn State’s Military Appreciation Day game on Beaver Stadium’s jumbotron to a live audience of more than 107,000 fans.
Producer and Director
Editing credit to Romeal Hogan